Radio
Talk Shows on Economic and Trade Issues
Radio
is still one of the most popular media in every developing country in the
world. Radio is playing a vital role in creating public awareness and public
opinion on different social and cultural issues, in making new issues and
continuing its aspects and above all in advancing the all round development
of the country. Not only in the developing countries, rather even in the
developed countries like USA and the European countries radio is playing
effective role in influencing the public opinion and informing the people.
Though the radio service in Bangladesh is totally under the control of the
Government and there is much criticism and question about its role in the
society, yet radio is the largest and most popular broadcast media to the
Bangladeshi people. It was proved in the report of National Mass Media
Survey conducted in 2002. This report says that 85% people here actively
listen to radio and its coverage area is the whole country. On the other
hand only 55% people watch television while its coverage is one-third area
of the country. Due to having no matter of electricity and its being less
expensive and available, radio is still a most popular medium in the
country. But because of the full control of the Government over radio, it
cannot play cooperative role in promoting local trade and commerce related
issues.
There
are three broadcasting centres of Bangladesh Betar (Radio) at Rajshahi,
Rangpur and Thakurgaon covering the whole northern region of the country and
in the Govt. statistics, the number of radio listeners is about three and a
half crore in this region. Most of the radio listeners of this region are
directly or indirectly involved with agriculture and small business. Though
radio authority broadcast a few programs relating to agriculture, trade and
economic issues from their own urge, it does not fully respond to the needs
of the concerned people and there is no involvement of the core tradesmen in
these programs. As a result radio cannot play proper role in developing and
extending the local trade and commerce in this area.
Considering
the above circumstances, it will be attempted under the proposed project to
broadcast radio talk shows to inform the messages relating to the promotion
of local trade and economic issues to the mass people. CCD is the first
non-government organization, which succeeded to use radio effectively in
creating mass awareness of HIV/AIDS issues earlier. CCD succeeded to involve
the Govt. controlled radio in spreading AIDS preventive messages. The
success and experience of those radio talk shows inspired CCD to broadcast
more talk shows on economic and trade promotion issues under this project.
Program Strategy:
Under
this project, about 22-radio talk show will be broadcast from Rajshahi Radio
Centre. Through these radio talk shows it will be attempted to create public
opinion for the local trade and commerce promotion activities, to spread the
necessary messages on this issue and to orient the mass people about the EU
initiative in economic and trade promotion sector.
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more about Radio Talk Shows
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